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A/B Split Test: How custom clothing company increased purchases 20% with small website tweak that reduced anxiety

A/B Split Test: How custom clothing company increased purchases 20% with small website tweak that reduced anxiety

December 5, 2024 — To give you ideas for your next test, this article shows an example from an ecommerce brand.

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Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119)

Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119)

December 3, 2024 — You can't outmarket a bad product – how a P&G veteran disrupted her own company and climbed to CMO in under 10 years.

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Authentic Marketing: How ditching TikTok influencers for raw authenticity drove a postpartum brand from $8k to $3.6M

Authentic Marketing: How ditching TikTok influencers for raw authenticity drove a postpartum brand from $8k to $3.6M

November 21, 2024 — While most brands are rushing to work with influencers, one postpartum wear company found its millions by doing the exact opposite...

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